Report
Sustainability Approach in Italian Large-Scale Retail, Accenture 2020
JEME is proud to present a research project conducted in collaboration with Accenture, examining the sustainability approach of the Italian large-scale retail sector and the strategic implications for industry players.
About This Report
Sustainability in Italian Large-Scale Retail
JEME is proud to present a research project conducted in collaboration with Accenture, examining the sustainability approach of the Italian large-scale retail sector. In a market finally recognising the growing importance of sustainable business, this research was essential for both JEME and Accenture.
The research was structured in two phases: desk review and primary research. The team conducted market analysis, competitive benchmarking, and surveys to understand how Italian retailers are integrating sustainability into their business models.
Key Findings
Italian Retail Sustainability: Key Themes
01
Sustainability Strategy
How Italian large-scale retailers are integrating sustainability into corporate strategy — from packaging and waste reduction to supply chain transparency and social responsibility initiatives.
02
Consumer & Market Dynamics
Growing consumer awareness of sustainability is reshaping purchasing behaviour in Italian retail, creating opportunities for early movers and risks for brands perceived as greenwashing.
03
Competitive Benchmarking
Comparative analysis of sustainability practices among Italy's leading retail groups reveals significant variation in ambition, disclosure quality, and implementation progress.
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