Report
Quantitative and Qualitative Analysis of Italian Savers
On the occasion of the 94th World Savings Day, Oval Money — an innovative startup aiming to revolutionise personal finance — partnered with JEME Bocconi to produce a quantitative and qualitative analysis of Italian savers.
About This Report
Italian Savers Analysis
On the occasion of the 94th World Savings Day, Oval Money — an innovative startup aiming to revolutionise personal finance — commissioned JEME to study Italians' approach to saving. The project produced a detailed primary research analysis involving surveys and focus groups.
The research combined quantitative survey methodology with qualitative focus groups to produce actionable insights into how different segments of the Italian population approach savings, investment, and financial planning.
Key Findings
Italian Savings Behaviour: Key Insights
01
Savings Behaviour Patterns
Quantitative analysis of how Italians save and manage their finances — with breakdowns by age, income, and region, revealing significant variation in savings rate, product preference, and risk appetite.
02
Barriers to Saving
Focus group insights reveal the psychological, informational, and structural barriers that prevent many Italians from building adequate savings — informing Oval Money's product development strategy.
03
Fintech as Enabler
The research explores how fintech solutions can address identified gaps in financial behaviour, with recommendations for product design and communication strategies that resonate with Italian savers.
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